Regal Send Email Open and Click Tracking

Updated September 20, 2026

Regal Send email open and click tracking lets you see aggregate engagement events for individual HTML email logs. Both controls are optional and disabled by default.

Enable Regal Send email open and click tracking#

1. In WordPress, open Regal Send.
2. Under Email logging, select Metadata Only or Full Logging.
3. Enable Track email opens, Track link clicks, or both.
4. Select Save settings.

The settings apply only to new HTML emails. Plain-text emails are not changed, and existing email logs are not retroactively tracked.

What Regal Send email open and click tracking records#

When open tracking is enabled, Regal Send adds a transparent image to a new HTML email. Each request for that image adds one open event to the email log.

When link-click tracking is enabled, Regal Send rewrites HTTP and HTTPS links in a new HTML email to pass through a secure Regal Send URL before redirecting to the original destination. Each valid redirect adds one click event to that email log. The original destination is stored with the retained tracking record rather than placed in the public tracking URL.

Regal Send records aggregate event totals and the latest event time. It does not store IP addresses, browser details, device information or recipient-level engagement profiles.

Review open and click totals#

1. Open Regal Send > Email Logs.
2. Select View for a tracked email.
3. Review the Engagement tracking card for open and click totals, plus the latest recorded event times.

An event count is not a count of unique people. A recipient may open an email more than once, and one email can be addressed to several recipients.

Privacy and accuracy#

Before enabling tracking, make sure your privacy notice and lawful basis cover its use. Tracking requires Metadata Only or Full Logging because the anonymous event totals must be retained with the email record. Your existing Regal Send retention setting also removes associated tracking records when a log expires or is deleted.

Email applications may block images, cache tracking images or load them through privacy proxies. Mail-security scanners can also visit links before a person does. For those reasons, use the figures as engagement signals rather than proof that a specific recipient read or clicked an email.

For more general email privacy guidance, see the ICO UK GDPR guidance.

Troubleshooting#

• If the tracking switches cannot be saved, check that email logging is not set to Off.
• If an HTML email has no open events, the recipient may have blocked images or their email service may not load external images.
• If no click events appear, check that the email contains an HTTP or HTTPS link. Mailto links, anchors and plain-text emails are not rewritten.
• If a log has been deleted or expired, its tracking URLs stop resolving and cannot collect new events.

Use the Email Logs event columns#

Email Logs now has separate Opens and Clicks columns. A number is the aggregate event total for that tracker. An em dash means that tracker was not enabled for the email, so it is not a zero-event result.